Desktop Tent Calendars

Desktop Tent Calendars enhance your brand and message all year round

Why would I print desktop tent calendars for my business in this digital age!”

The truth is, we still love a calendar on our desks even though we can easily get this information on our computers.

If you don’t agree with us then let us convince you. But first things first, what exactly is a tent calendar:

  • A tent calendar is a small size, 2 sided calendar for use on a desk.
  • Another name for this type is a Toblerone calendar – try and guess why, ha ha!
  • They get printed on A4 size and they fold to 210mm x 99mm – basically DL size that can be mailed at the lowest rate.
  • The printed tent calendars have a locking system for easy set up
  • Allows for 6 months of calendar dates per side and also your own custom design – see the image
  • These calendards are printed on heavy 350gsm artboard stock
  • They can be printed in landscape or portrait

Now that you know what a tent calendar is, you might ask why you should have them designed and printed?

Here are 3 reasons why:

  1. They are a small but very effective billboard type of marketing tool! Where else can you display your logo, slogan and contact details all year round for a one off printing cost.
  2. Why stop at handing these out to people based in offices only? Schools and retail shops can certainly benefit from these, too!
  3. We all still need to know what day and month it is at the least. Many need to count days or month for scheduling or project planning reasons for example.

This is a big selling product in our calendar range.

Our desktop calendars are low cost, easy for you to distribute and a welcome and highly usable corporate gift. Stylish designs can include your logo, contact details and other branding as required. These calendars are highly visible on your customers and prospects desktops all year round, reinforcing your brand and corporate message.

Please take a look at our Calendars product page for pricing and other 2017 Calendar options.

(Scoring can we quoted extra, otherwise calendars are shipped flat).

Using Appointment Cards for reminders

Don’t forget any appointment again with Appointment Cards

Appointment cards are a very useful business tool, and not just because customers remember their next appointment with you. When customers arrive on time, prompted by your helpful little appointment card, it helps your business run smoothly and efficiently. Even better, your number is always on hand so your loyal customers can find it quickly to recommend you to their friends.

Due to the customer’s or patient’s busy routine, it is important to keep a perfect balance between personal and professional life. Efficient time management is important, and for this purpose, you have to remember all important commitments making appointment cards a useful tool. Use custom appointment cards that are created with specific personalised content. Use your own business contact information, appointment times and follow up appointments.

As appointment cards are an important mean to remind your customers about future appointments it is equally important for businesses to use appointment card, including doctors, hair salons, dog groomers, dentists, chiropractors, osteopaths, physiotherapists, hairdressers, spas, trainers, engineers, and more. The Appointment card is also known as a recall card, and it is a great opportunity for business owners to remind their customer’s and patients of all important events. The appointment card should contain the start time and schedule of the appointment. The card should be easy to handle, so it is really easy to fit into the customer’s and patients wallet.

Why not add your business card details on the second side of the card to promote your business further?

If you are looking to have unforgettable cards printed, you came to the right place. With an impressive appointment card, your clients and customers will never forget an appointment again.

Our appointment cards:

  • Are made on high quality card stock
  • The card stock is able to be written on
  • Printed in full process colour on two sides at no extra charge
  • Free delivery anywhere in Australia
  • Free customised artwork – simply use the templates as a starting point

Top quality appointment cards

At Emerald Print we only print appointment cards of the highest quality because we understand that you naturally want your cards to look perfect. All of our appointment cards are printed using the finest quality full colour card stock out there.

ORDER ONLINE TODAY

 

Outdoor Banners and How To Get The Most Out of Them

Outdoor banners are a great way to get your message out at events, sports games, trade shows or out in front of your retail shop. Whether you are promoting your business, organisation or church, vinyl banners are a favorite way to market and promote your business.  There are a few things you need to keep in mind when you are having your vinyl banners printed to make them as effective as possible.

Does the Size of Your Outdoor Banners Matter?

The size of your outdoor banners are very important, especially when you consider how far away it needs to be seen. An outdoor banner that is going to be seen 100 metres from the road needs to be much bigger than one that will be seen within 20 metres. A banner that’s too small is not going to get noticed when viewed from a distance, so be sure you take distance into consideration before you settle on dimensions of your signage.

What’s Good Look for Outdoor Banners?

Don’t go overboard on your fonts. It’s usually best to stick with one font and definitely use no more than two. Any more than that and it will be confusing to the viewer, and it will be hard to read. Make it easy on the eye of the people who will be seeing your banner.

Less is More When It Comes to Text

Be sure to limit your text on the outdoor banners. Signs with too many words tend to be ignored, because no one wants to have to take the time to read them. Be concise, and don’t overdo it. Bullet points tend to work best if you have a lot of information that needs to be on the banner.

What About Colour Combinations of Your Outdoor Banners?

Putting light text on a light background is not a good idea, and neither is dark text on a dark background. When you do either of these, the message is sure to get lost because your banner will be hard to read. Stick with contrasting colours for foreground and background. For example, black, blue, and dark red work best on a white or light background. If you put darker text on a dark background, you will need to stroke the text with a lighter colour for it to stand out.

When You Need Multiple Logos

If you are getting outdoor banners for an event with multiple logos on it, be careful not to let it get too cluttered. Lots of logos crammed together on a banner are very unattractive and unpleasing to the eye. Use plenty of white space and print a banner big enough to fit all of the logos without cluttering your design.

Where and How do you Hang your Outdoor Banners?

This is something most people don’t think about until it’s too late. Where and how do you hang your banner? Make sure there is something you can attach your banner to, and make sure you have the correct attachments on your banner – grommets are a standard, but there are other options to choose from, too. If there is nowhere to hang your banner, then you will need to have poles or some other method of mounting your outdoor banner. Be sure that wherever you hang your banner it is easily seen from the appropriate distance.

Pull Up Banners and How You Can You Use Them

What are Pull Up Banners?

Pull up banners are a portable display system used mainly by businesses for public and Trade Show style events. Pull up banners are similar to retractable screens, and they usually come with adjustable height poles and a base that holds the banner.

What are Pull Up Banners used for?

Pull up banners are generally displayed at business conferences, opening of new establishments, things like car shows, meetings, sales, school events, trade fairs, science exhibitions, launching of new products or services, sporting events and religious events but don’t stop there, you can use them for anything you like!

What Would I use a Pull Up Banner For?

Market your brand, a product or service or to Display the logo, information, brief history, mission and vision of your company or a particular even. You can also announce events and provide an instant review of your Company profile and recent activities. Or why not use them as an educational tool.What is another Advantage of Pull Up Banners?

What are the Main Benefits of Pull Up Banners?

You can list the benefits or importance of using your product or service and you can easily notify visitors about products or services that are no longer part of your offering. Easy to transport. The lighter and more compact the banners when they are folded up. Images on pull up banners are of very high definition.

What are some Further Advantages of Pull Up Banners?

They are portable and easy to set up, take down, store and carry around No additional labour or technical knowledge is required to set them up. One person is all that is needed to set them up.They are also a more economical form of advertising, and available at affordable prices. You can easily save floor space, allowing for more displays in exhibition events, where space might be limited. Highly durable as they are made up of plastic materials that never crimps. Display them anywhere to catch the quick attention of viewers of passersby.

So, in summary, once your banner stand has been noticed, people are more likely to approach your shop or booth as they will want to inquire about what you are promoting.

Check out our range of high quality, cost affordable PULL UP BANNERS range or contact us today for a custom quote for your needs.

 

 

Corflute Signs and Our Top 5 Reasons to Use Them

You may have a building or construction site, or an event coming up, a real estate listing, or you have a business that has something to say to the customers and prospects. Lightweight Corflute Signs are a great and simple solution. Corflute Signs are useful everywhere.

Here are our top 5 reasons to use Corflute Signs:

1. Corflute Signs are Cost Effective 

Cost Effective
 Corflute is a budget friendly signage solution for many usess which can replace expensive alternatives such as aluminium panels or colour-bond signage. This low-cost form of plastic signage is economical and inexpensive, and is perfect when you are needing bulk supplies.

2. Corflute Signs are so Easy to Install
Easy Installation
 Corflute is a lightweight material that can be installed and removed in a flash, anywhere and by anyone. It can be fixed to any flat surface using adhesive tape, glue, screws or nails. And it can be easily attached to fencing through metal eyelets in each corner.

3. Corflute is Highly Customisable
Customisable 
Corflute can be cut to any shape or size and is adaptable for any space. Corflute blanks are 2400mm x 1200mm and sheets can be cut into multiple shapes and sizes. Corflute can be joined during the installation process effectively making enormous signs.

4. Corflute Has a High Variety of Uses
Corflute can be used in a variety of short or long-term projects such as real estate signs, promotional signs, construction site signs, building site signs, compliance signs, tradesman site signage, building site warning signs, security company signs, trade show display signs, in-store promotional, safety, warning signs and first aid signs to name just a few.

5. Corflute Signs are Incredibly Durable As Well!
Corflute is waterproof and direct to corflute printing means that your message will appear perfectly no matter the weather. Corflute retains ink well and will only start to fade after years of exposure to UV. Corflute board is exceptionally strong, it is impossible to tear by hand and will take a beating when bumped into. Corflute has many applications and its price and durability make it a very attractive medium. We urge our clients to look at corflute first before other more expensive items.

 

Flyer Distribution – 25 Tips for Success

Targeted, Intelligent Flyer Distribution & Marketing

flyer distributionOne of the main challenges in flyer marketing for small businesses is the actual flyer distribution.  Time and time again I speak with people who have thousands of flyers still sitting in boxes at the office which are either now out of date or have no action plan to leave the dusty box they sit in.

Others have commented that their return and generated sales / enquiries from their flyer distribution has been little to none and that’s usually because they have had the flyers printed, then they didn’t get round to distributing them.

You can avoid this waste of resources by addressing what you will do to distribute your flyers wherever you are in Australia

  1. Understand your target audience
    Know who your target audience is in regard to age, sex, and ethnicity. Learn where they socialise, work, shop, live, visit and what they read, watch and listen to. You can begin to concentrate distribution efforts from this information.
  2. Hand out flyers in the street
    flyer distributionIf your target audience are found out and about in the town consider handing flyer to passers by. Check with local authorities first about any by-laws in place for the areas you wish to distribute. This method often receives avoidance by passers by, so consider screening the people you hand flyer to first or talking to individuals one to one before handing them a flyer to gauge interest. My top tip here is be prepared to pickup dropped flyer, you’ll do more damage to your campaign and business by littering the streets with your company flyers.
  3. Go small
    If you are handing flyer out in the street you may want to think about the size. Credit card size receive the lowest drop-rate (the amount of flyer dropped on the floor by people) because they fit easily into pockets or wallets. Larger, thick flyer can put people off even taking it from you.
  4. Post to your customers
    An obvious method is to post your flyer out to all your existing customers. This could be a one off occurrence or part of a regular newsletter.
  5. Place inside packaged orders
    If you run an online shop or post out goods to customers place a flyer inside the packed order. You could apply this same method to customers shopping in store. You may want to produce specific flyer for this purpose, such as latest sales / discount voucher towards next order or a flyer to raise brand awareness further.
  6. Have you flyers inserted
    Have your leaflets inserted into an established publication that is already distributed across your target area.
  7. Collaborate with complimentary businesses
    Find complimentary businesses to help distribute your flyers either through their own distribution plans or if they have a high street shop, perhaps inside carrier bags or on the counter at the tills.
  8. Ask shops to display at the tills
    Ask shop owners who your target audience often visit to display small stacks of flyer at the counter or checkout. This is often a common place to find local advertising however many shops discourage this method and will either say no or take your flyers and recycle them soon after, a waste of resources. So build good relationships with shop owners, possibly with incentives.
  9. Stock control your flyers
    It may sound odd or a chore but controlling the number of flyers you give out can maximise your potential and minimise waste. Giving the local newsagents 200 flyer when they realistically will only shift about 25 is over stocking. Make smaller bundles and restock if required.
  10. Support / Sponsor an event
    By sponsoring or supporting an event such as a fundraising ball, music event, charity dinner, school production, local football tournament, sporting event you might be able to negotiate the opportunity to distribute your flyers to all those attending whether through hand to hand delivery or a display table.
  11. Attend exhibitions & trades shows
    Book a stall at a local exhibition or trade show and pass out flyer to passers by as well as talk to them in more detail about what you have to offer. You may even be allowed to display your products / services.
    On the other hand you may be able to pay for the opportunity to pass out flyer to all exhibition / trade show attendees or at least have them displayed on tables within the shows.
  12. Flyer dispensers
    Agree with shops, business’ or establishments that you can erect a flyer dispenser at their business location. There are more permanent flyer distribution points than the ones at local shops where you have asked the owners to display flyers near the tills. You could even have a custom designed flyer dispenser to add more appeal and brand awareness. Obviously devise a way to keep these stocked with flyers.
  13. Car window dispenser
    Have you ever seen car window flyer dispensers? They clip to the window on the outside of the car and allow you to display flyers while the car is parked… obviously! This is commonly used in public car parks where numbers of passers by are present. The effectiveness of this method can seem a little weak, it may work better on sign-written vehicles that prominently promote brand awareness.
  14. Plot the miles
    If you need to drive around many locations to distribute your flyers take time to plan your journey to save on fuel and time. Also be specific to which locations / shops / businesses you need to visit to avoid wasted time and effort. Your first trip might be less specific on where to visit but try to make a note of which shops / businesses / locations agreed to display your flyers so that in the future you can be more direct.
  15. Time it right
    Timing the distribution of your flyers in phases or to co-inside with the seasons is always worth considering if the circumstances dictate. Perhaps you’re advertising an event that requires promotion early on and then a refresh a week before. Or your opening a new nursery that would suit distribution close to school term holidays should you take on new placements around term times. Think about your business and industry and identify any time based requirements that could be utilised.
  16. Door to door flyer distribution
    If your flyers suit the majority of house holds you could try letterbox flyer distribution.  We can arrange this for you either through Australia Post (especially for businesses), Salmat or PMP which are the distribution companies that deliver the catalogues in your letterbox every week, or in Sydney you can consider a solo drop.
  17. Hold a promotional day
    If suitable, hold a promotional day at your business premises / shop and hand flyers to passers by and those who attend. Any attendee’s are prime candidates because they already show an interest in your business / products / services.
  18. Piggyback a postal mailing list for your flyer distribution
    Find a local business who has an established aligned mailing list, and offer a donation in return for your flyers being inserted into their mail-out. Companies are always looking to reduce the cost of postage, so this can be a win win situation for everyone. Note that you will need to consider the target audience of the mail-out and if they co-inside with your own desired target audience.
  19. Place on car windscreens
    flyer distributionNote I don’t personally recommend this method, I’m mentioning it here to point out that I don’t recommend it and hope that you will perhaps share my opinion.
    Place flyers under car windscreens in car parks or on road sides. Note you may have to address rights with the car park owners / authorities and the potential for complaints against vehicle damage is open to anyone
  20. Follow them into the night
    This is an example for a specific business but the principle is that you go out of your way or break ‘the norm’ to go where your target audience are. If that means outside normal workings hours then so be it. See example below;
    Lets say you run a nightclub or bar, you may want to visit other local nightclubs/ bars to hand out your flyers in the street to people leaving that premises. This will often mean late nights, and the inevitable random questions from people who have drunk a little too much. Contact your local authority for clarification on by-laws and pickup any dropped flyers you find.
  21. Send a postcard
    A slightly different idea would be to produce a postcard that advertises your business. Remember, 100% of postcards get looked at.
  22. Distribute to influencers
    Send bundles of flyers to people who are influential or have a status within a group or network of people that are in your target audience. Build a relationship with these influencers, as their network of friends / members could be an avenue you’d find hard to tap into by yourself. Consider offering incentives and monitor what type of responses achieve.
  23. Drop flyers from a plane
    flyer distribution skydiveNo I’m joking, I don’t believe this is legal in Australia, so don’t do this!
  24. Medical Waiting Rooms are great for flyer distribution
    Strange as it sounds consider asking your local GP surgery or hospital if you can display leaflets in waiting areas. We’ve all had to sit in the waiting area and picked up the first copy of OK magazine or National Geographic to pass the time. This could be a great opportunity to gain a readers attention. Other waiting areas could be approached such as dentists, vets etc. Note I have not tried this method myself and therefore cannot verify if any of the above establishments would be willing to participate.
  25. Car Mechanics Waiting Rooms & Others Like This
    Same principle as the medical waiting room method, but ask your local motoring garage to stock your flyers in their waiting area if they have one. Often enough we have a selection of car magazines to drool over, but again this could be an interesting opportunity for flyer distribution.

I hope this guide on flyer marketing distribution tips has helped you in some way.

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If you need further advice please call us on 1300 360 540.

Do Restaurant Menus have a Hidden Agenda?

The Psychology of Menu Design – do restaurants have a hidden agenda?

There are many marketing strategies to get you into a restaurant, but did you realise that when you get there, there is most likely a hidden agenda to get you to open your wallet more than you intended to with the restaurant menus set to make you order freely.

Courtesy of www.aaronallen.com and www.huffingtonpost.com.au here is a cool infographic entitled The Psychology of Menu Design – how restaurants persuade us to buy more

Psychology-of-menu-design

4 Reasons Why a Business Card is Still a Good Idea

Despite living in a digital world, a business card can still be critical to the success of your business.
 
1. Business cards should be part of your self-introduction

Today, people you meet still expect business cards. They can enhance your credibility and legitimacy and give your prospect a better sense of your professionalism.

2. Business Cards can be Direct Marketing Tools

No other form of marketing is more effective than face-to-face communication coupled with a handshake.  You never know when you’ll run into a potentially valuable prospect, so you should always be prepared to market your business when the opportunity arises.

3. They Help Build Your Brand

A successful card should contain your company’s logo, advertising slogan and necessary contact information, including a phone number, website address and email where you can be easily reached. 

4. They’re Budget-Friendly

One of the biggest advantages of a business card is its affordability.  One of the worst mistakes you might make is to misjudge the importance of a quality business card to brand identity.