Description
Market Your Business With Postcards
Marketing with postcards continues to be one of the most popular and successful ways to build your business for a lifetime of profitability. In fact, postcard marketing has even emerged as one of the single best ways to bring highly targeted buyers to your website. It represents the best of mixed marketing strategies by combining the powers of print with the convenience of the internet.
Maximise the success rate of your Postcards
If you want to maximise your postcard’s success rate we will help you by designing your postcards as if they were a message from an old friend. Fonts that look like handwriting, and fake stick-on notes are all design elements that can help you achieve this look and feel.
Postcards can intrigue your prospects
We will help make your postcard create interest and intrigue to motivate your customers to take the next step in the purchasing process, and not try to close a sale right away. After receiving your postcard you prospect is far more likely to check you out the next time they’re on the computer .
Let’s use a testimonial on your Postcard
Testimonials verify that you can do what you say you can do at the price you say you can do it buy using a credible testimonial from someone who can be found online and with results that actually happened.
Mailed With a $1 Stamp, or Letterbox Dropped?
We can help you make this decision by showing you the options and letting you know the costs. Simply call us on 1300 558 113 or email.
Here’s an easy guide to the different postcard sizes you can choose :
Jumbo Postcard – 240mm x 130mm
This is the biggest postcard that Australia Post will still class as a small letter if you would like to mail your postcards or choose to have them delivered via the Unaddressed Delivery System, meaning you will save a lot of postage. The postcard allows for you to create a great marketing message and stands out wherever it lands.
Standard Postcard – 105mm x 148mm
This is a small A6 size postcard, most likely the most common of the postcards that you see. Imagine an A4 letter then fold twice, this is A6 size. Even if you want to address this postcard there is space to add the address. Ask us about the Australia Post specifications for mailing and adding your return address.
DL Postcard – 99mm x 210mm
DL stands for dimension lengthwise and is a common size for postcards and promotional materials. It is also exactly a third the size of A4 size.
FREE Artwork from scratch, or we will set up your files ready for printing
1. Custom Artwork from scratch
We start with an idea of what you’re trying to achieve and go from there. Our team of experienced graphic artists will create a concept and initial artwork for your consideration, changes and approval. This is included in the package.
2. If you have an existing print product that you can send or email to be copied and re-printed.
We would ask that you re-type all the text in a Word document or into an email so we can copy and paste, this saves a lot of errors.
3. If you are supplying your artwork.
You might be supplying your artwork and it may need to be finished for printing. For example, your graphic artist may have omitted to add bleed or crop marks or the images or colours need to be converted to CMYK. Or images may need to be changed to print quality 300dpi.
Conditions of FREE artwork:
Once we have created your artwork we will send you a draft or proof by email as a PDF. You can make one set of changes at this stage. You must contact us for approval or changes within 3 working days.
SUPPLYING YOUR OWN ARTWORK
PDF format preferred
CMYK colour
300dpi resolution minimum
Fonts converted to outlines or flattened
Emerald Print accepts a range of popular file formats for printing.
These formats include PDF, JPG, TIF, BMP, PSD, EPS, AI.
ARTWORK RESOLUTION
The minimum resolution we would recommend for print is 300dpi. Anything less than 300dpi may be low resolution and may not print with the clarity you were after.
The resolution displayed on the web is 72dpi. This means that images saved from the internet/Google may not be suitable to print because the resolution could be much lower than the 300dpi minimum we recommend.
Always make sure to read your artwork proof carefully, and make sure we haven’t noted that your artwork may be low resolution and unsuitable for print.
BLEED
Your artwork requires a minimum 3mm bleed. Bleed refers to the printing that goes beyond the trim edge, which allows for movement on the guillotine when trimming your product down to size. You will need bleed on any coloured background or image that touches the edge of your artwork. This ensures that when cut down to size, there won’t be a hairline white edge next to your image or background. The 3mm of bleed will need to be added to each edge of your document. So for example, if your artwork is A4 (210x297mm) with bleed added on, the total size of the artwork is 216x303mm.
Colours on your artwork proof are NOT guaranteed to be an accurate representation of the final printed product. Colours will also vary when printed from a desktop printer. If colour matching is a crucial component to your design, we strongly urge you to speak to us before approving any artwork.
CONTACT DETAILS FOR ARTWORK
Email to info@emeraldprint.com.au or call 1300 558 113
Accounts
All first order printing products should be paid for in full before they are sent to print, unless a specific arrangement has been made. 50% upfront payment should be made before the artwork process starts. Emerald Print reserves the right to process payments using a payment method previously supplied by the customer for overdue orders. Interest may be charged on any overdue accounts, and the customer agrees to pay any and all costs, fees, expenses, inclusive of commissions, legal expenses and disbursements incurred in obtaining or attempting to obtain payment of any overdue account.
Prices
While care has been taken in posting correct prices on the website, Emerald Print has the right to remove or change products and prices without notice. All quotes are valid for 14 days only and may be subject to change after this period.
Variations to Colour in the Print Process
It is possible that there may be colour variations from what you have seen on screen, to what the final product looks like. This is common with CMYK offset printing and bulk-run printing. Different finishes, laminates and stock variations over time will also create variations in colour.
Trimming
All products are trimmed once printed. Trimming may shift up to 2mm in any direction so remember to keep live type away from the edge of the printed product – we always allow at least 3mm, if not 5mm from the trim.
Turnaround
Printing turnaround for standard business cards and flyers is usually within 2 or 3 business days AFTER the artwork has been approved, however some jobs can take longer, especially if a custom process is being added. Please be aware that most of our jobs are printed in bulk.
Delivery is free right across Australia!
Emerald Print will not be held liable for printing products that are lost, damaged or delayed when delivered by courier. All deliveries are left at the premises of the address supplied if no one is present to receive the delivery, so it is your responsibility to provide a suitable address. All Emerald Print orders come with one free delivery. If an incorrect address is provided by the customer, then re-delivery will incur extra charges set by Emerald Print.
Feedback & Complaints
Customers who believe that their printing product is not up to standard are asked to kindly follow this procedure:
Email info@emeraldprint.com.au with a valid Order Number, and a concise description of the problem.
If the quality of a printing product is concerned, then Emerald Print may request a sample be mailed to PO Box 57 Annandale NSW 2038.
If a printing error has occurred that is not due to the customer’s artwork, then Emerald Print will arrange a free reprint for the customer.
Emerald Print will not be held liable for errors caused by the customer’s artwork, delivery of the product or minor imperfections that fall within acceptable offset printing standards.
Please note that Emerald Print requires all feedback to be submitting in writing (email preferred). Emerald Print reserves the right to refuse to accept any goods which are returned after more than 14 days from dispatch date.
