FAQs about Counter Cards AKA Mounted Strut Cards
What is a counter card (or mounted strut card)?
A counter card (also called a mounted strut card or table-top card) is a freestanding display sign printed on rigid board, with a supporting strut on the back so it stands upright.
What types of businesses use them?
They are widely used in retail stores, hospitality venues (cafés, restaurants, bars), service counters, exhibitions, events, reception desks and salons.
What counter card sizes do you offer?
Emerald Print offers A6, A5, A4 and A3 sizes.
What material are they made from?
They are printed on rigid screen artboard (1.5 mm), laminated with gloss or matt finish and mounted with a glued strut on the back.
Why use a counter card instead of a poster or flyer?
They stand upright at eye level and are more visible than flat flyers at point-of-sale.
What are the main benefits?
They are cost-effective, reusable, brand-building, and ideal for promotions and impulse purchases.
Can they increase impulse sales?
Yes — they are placed in high-traffic areas where buying decisions are being made.
Can they be used for information?
Absolutely. Perfect for menus, product features, upcoming events and more.
Are they reusable?
Yes — lightweight and easily moved for different campaigns.
Are they cost-effective?
Yes — great visibility at a low price for point-of-sale promotions.
What finishes are available?
Gloss or matt celloglaze, or matt with Scodix, Silver Metal or Gold Metal.
Can we print in full colour?
Yes — full-colour CMYK printing is standard.
Is there a minimum order?
Minimum order is 10 of each artwork.
How long does printing take?
We print every Monday. Production takes 2–3 business days plus 1–3 days courier delivery.
Where can I use them?
Best used indoors on a flat surface such as counters or shelves.
Are they double-sided?
Currently one-sided only.
How do I supply artwork?
Supply high-resolution CMYK artwork with 3–5 mm bleed. We can help free of charge.
When are counter cards better than other signage?
Ideal for short-term promotions at checkout and point-of-sale locations.
Are there hidden costs?
No. Artwork, courier and GST are included.
How are they printed?
Printed on an HP Indigo digital press.